Using File Sharing in Viral Marketing

There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities.
People like using file services to download music for [...]

What Works & What Doesn’t in Viral Marketing

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family?s privacy in the space directly next to the e-mail [...]

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How to Get and Use E-Mail Addresses for Viral Advertising

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.
The first thing you want to be sure you don?t do is get over-zealous. [...]

The Subservient Chicken

Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King?s line of chicken sandwiches.
The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user?s [...]

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Getting a ?Buzz? On

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it [...]

Successful Forum Viral Marketing

In order to be successful using forums to do viral marketing there are some things that are required.
Do Your Homework: Prior to joining any forum, you must do some research.
1. Join relevant forums that are in some way related to the promotion?s primary sales market. For example, someone involved with a health related product, many types [...]

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Why and How E-mail Viral Marketing Works

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to [...]